Holistic Environmental Footprint

Holistic Environmental Footprint

Considering the front end and the back end of the production of packaging.

 

We often focus on waste management and disposal of single-use and disposable of packaging. We are not wrong in doing so as we do need to manage our waste and consider the type of product (sustainable or non sustainable) as well as the method of disposal.

But in this obsession with the disposal and waste management, that is the back end; we forget the equally important front end stage; that is the production of such packaging.  We forget how the manufacturing of the packaging can have more of an impact on the environment than even its disposal.

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Is Carbon Offset Legit?

Carbon offsetting is an internationally recognised way undertaken by many businesses to take responsibility for their carbon footprint and portray themselves as environmentally responsible corporations to their investors and customers.

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The Impossible Compostables!

Businesses are increasingly using environmental claims  such as ‘being compostable’ in order to differentiate themselves and their products from their competitors.  But are such claims substantiated and appropriately qualified. Most of the time they are not as it is quite impossible to be  100% compostable!

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Love Food and Fight Waste

Ever made a meal that was too big or you prepared too much of? Sure; either save the leftovers or throw them in the trash. But often times when we simply throw food in the trash, we are unaware of the harm we are causing on our environment.

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The Benefits from Marketing Yourself as an Eco Friendly Business

External Benefits

Positive Public Relations

When a business uses energy efficient lighting, heating and cooling, reduces its water use, recycles office materials, organizes employee community cleanup activities, uses recycled materials and creates less waste. You then generate positive public relations in your community, industry and with your customers.

You can advertise yourself as a green company or your products as green on your product packaging, in  your advertising and on your website.

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