Sustainable Start-ups – Changing our World.
If every business start-up thinks and practice sustainability, imagine the global eco impact.
Many start ups in the EU since 2008 have not only been entrepreneurial, innovative and creative but also ‘green’, thus leading the way to ensuring that sustainability is becoming the core of every new business.
With increasing environmental consciousness, especially among consumers, it makes business sense to incorporate green practices and gain the favour of not only like-minded consumers but employees, regulators, and the larger community. A positive public image in this growing trend of environmental consciousness is a big if not the best benefit of going green. It increases brand equity free of charge. Not only will positive brand equity increase sales and profits, more crucially, it will help the business in times of crises when no amount of advertisements or product pricing will help.